Exploring consumer behaviour examples now
Exploring consumer behaviour examples now
Blog Article
Below are a few of the different factors that have impacted consumer behaviour in the past few years.
Like in many other years through out history, there has been countless factors that have resulted in consumer behaviour change in 2024, factors that impact how we as people act as people. For retailers, understanding how has consumer behaviour changed over the years can be a very good way to make sure that their upcoming product lines will be prosperous with their desired audiences, permitting them to comfortably understand that they will have the ability to make profit during the forthcoming fiscal year. One of the greatest factors to impact consumer behaviour recently has to be social media, the internet platforms that have achieved huge popularity amongst both the Gen Z and Millennial audiences in recent decades. In the past several years, a short video sharing platform has become an incredibly sought after method for retailers to directly sell their items to their target customers, with a few brands creating interesting offers and product packages only available on the platform. As we happen to be in a time when the market reach of social media is not really forecasted to go down anytime soon, we imagine the fund that partially owns Walgreens Boots will be interested to see how other retail companies continue to make use of social media shopping in the many months ahead.
For retailers, acknowledging the importance of consumer behaviour has never been so vital, as it is a fantastic way for retailers to assure that they are communicating to their target demographic in the most efficient way possible. In recent years, many companies have been being attentive to changing consumer behaviour in retail and investigating the factors that have influenced behaviour in the last few years. At a moment of time when tales of rising sea levels and unpredictable weather patterns are coming to be a regular element of news reporting, it is not shocking that so many consumers are deciding to shop much more responsibly as a method of reducing their own carbon footprints. As a result, various consumers have become a lot more mindful with regards to shopping, deciding to solely support companies that have made their philosophy on sustainability widely known. Some other consumers have made the conscious effort to shop second hand, resulting in lots of brands updating their brand strategy as a direct result. With the dilemma of global climate change not set to disappear any time in the future, we anticipate the hedge fund which owns Waterstones and the fund that partially owns Amazon will be concerned to see just how sustainability continues to be a factor that impacts market behaviour.
With a new economic year about to begin, we anticipate numerous brands will be paying attention to consumer behaviour change examples as a way of guaranteeing that their strategy is fundamentally suited for purpose. One of most significant factors set to influence consumer behaviour this year has to be the truth that consumers prefer shopping with retailers that have invested hugely into developing technological innovations like artificial intelligence and VR, something that is unsurprising in an exciting time for the new rapidly developing technologies.